Monday 26 March 2012

Film Presentation - Page 149-158


The most important recommendations to improve the British Film Industry
2. The Panel recommends the BFI should explore with industry partners developing and launching a British film ‘brand’ – raising awareness and expectation – to build a stronger and more compelling proposition for British film at home and abroad. The Panel would like to see the various parts of the UK film industry come together and collaborate in developing and delivering a UK-wide project that celebrates British film across the years; a project that is innovative and makes British films available to all audiences. This initiative might take the form of an annual ‘British film week’ across the UK, possibly supported by an ongoing series of British film days.
13. The Panel recognises that digitisation should be a key tool for increasing access to independent film. It therefore calls on the studios, third party consolidators and exhibitors to find a new Virtual Print Fee model that puts the independent distributor in an economic position which is as good as or better than the 35mm model. This is in accordance with the Panel’s objective of expanding audiences for independent British and specialised films. One option for achieving this might be to encourage a mechanism that gets rid of the repeat fees incurred each time a print moves between cinemas.
16. The Panel therefore recommends that Government introduces legislation that would make it a criminal offence to record films shown in cinemas.
36. The Panel recommends that Government continue to support and prioritise a successful inward investment strategy through an effectively funded British Film Commission, and recognises the importance of such a strategy in bringing structural benefits to the independent UK industry.
44. The Panel recommends that the BFI works with and supports Creative England, the National Screen Agencies, Skillset and others to create a strategy to ensure diverse talent is found, supported and nurtured, outside of London. Ways should be found to help ensure that talented people can work, in a sustainable way, wherever they may wish to locate themselves in the UK.

Tuesday 13 March 2012

Best Exotic Marigold Hotel Revision


Best Exotic Marigold Hotel

Production Institution
Fox Searchlight Pictures, Participant Media, Imagenation Abu Dhabi, Blueprint Pictures produced the film.

Distribution/Marketing Institutions
20th Century Fox, Fox Searchlight, Hispano FoxfIlms distributed the film.
There was a range of people from 20th Century Fox coordinated in many teams to produce different marketing strategies such as posters, trailers, Facebook page etc. No website will tell me who exactly this was.

Exhibitors/Exchange Institution
Odeon, Vue, Cineworld, Venue, Empire and Picture House.
‘Orange’ are connected to the Odeon to promote Orange Wednesday’s to make maximum profit. 

Public Services
FACT – Federation Against Copyright Theft
BFI – British Film Industry
DSN – Digital Screen Network

Artistic Companies (more artistic than public service)
Independent/Art-house cinemas;
F.A.C.T. in Liverpool
Oxford Corner House
The White Bus – Leigh

REVISE – *Convergence, technologies and globalisation
               *Media is a business
               *Relationships between provides and public

Convergence
1)     Technologies coming together (mobile + internet)
2)     Media industries diversifying (film marketing on Facebook)

Best Exotic convergences
-        Facebook Page (it has a “win a trip to India” tab along with trailer, photos, questions and videos tabs) On the main wall of its Facebook page, they have advertised the film as a “Top 10 Things to do on Mother’s Day”
-        Twitter account
-        TV adverts
-        Chance to win a holiday
-        It is available to watch online illegally, but not yet legally
-        Reviews in
‘The Telegraph’
‘The Guardian’
‘Mail Online’ (which converges a newspaper with the internet) “it’s a treat to see a feel-good movie in which elderly heroes triumph over adversity”

Individualised Marketing
Digital technology has influenced film institution as they are being influenced by the audience to make personalised apps to include individuals in their video



Audiences
Refer to audiences as engaging and interacting to film rather than just the consumer of media
260 degree branding – ultimate aim for a film company (don’t want to be a film, they want to be a brand)
American films often succeed in this because they’re so popular (McDonalds toys etc)
Companies want success with merchandise, spin-offs, toys etc (Harry Potter, Disney)
Marketing is to ‘trigger engagement’

The Best Exotic Marigold Hotel doesn’t have much branding as it is not aimed at that kind of audience

Convergence has meant that features such as ‘iPlayer’ are available at any place at any time. ‘On demand’ is a way to keep audiences interested.

David Gauntlett – revise him – know facts, figures and quotes

Times have changed; different now from ‘sit-back-and-consume’ media, which has now been converted into interactional