Best Exotic Marigold Hotel Revision

Best Exotic Marigold Hotel

Production Institution

Fox Searchlight Pictures, Participant Media, Imagenation Abu Dhabi, Blueprint Pictures produced the film.

Distribution/Marketing Institutions

20^th Century Fox, Fox Searchlight, Hispano FoxfIlms distributed the film.

There was a range of people from 20^th Century Fox coordinated in many teams to produce different marketing strategies such as posters, trailers, Facebook page etc. No website will tell me who exactly this was.

Exhibitors/Exchange Institution

Odeon, Vue, Cineworld, Venue, Empire and Picture House.

‘Orange’ are connected to the Odeon to promote Orange Wednesday’s to make maximum profit. 

Public Services

FACT – Federation Against Copyright Theft

BFI – British Film Industry

DSN – Digital Screen Network

Artistic Companies (more artistic than public service)

Independent/Art-house cinemas;

F.A.C.T. in Liverpool

Oxford Corner House

The White Bus – Leigh

REVISE – *Convergence, technologies and globalisation

               *Media is a business

               *Relationships between provides and public

Convergence

1)     Technologies coming together (mobile + internet)

2)     Media industries diversifying (film marketing on Facebook)

Best Exotic convergences

-        Facebook Page (it has a “win a trip to India” tab along with trailer, photos, questions and videos tabs) On the main wall of its Facebook page, they have advertised the film as a “Top 10 Things to do on Mother’s Day”

-        Twitter account

-        TV adverts

-        Chance to win a holiday

-        It is available to watch online illegally, but not yet legally

-        Reviews in

‘The Telegraph’

‘The Guardian’

‘Mail Online’ (which converges a newspaper with the internet) “it’s a treat to see a feel-good movie in which elderly heroes triumph over adversity”

Individualised Marketing

Digital technology has influenced film institution as they are being influenced by the audience to make personalised apps to include individuals in their video

Audiences

Refer to audiences as engaging and interacting to film rather than just the consumer of media

260 degree branding – ultimate aim for a film company (don’t want to be a film, they want to be a brand)

American films often succeed in this because they’re so popular (McDonalds toys etc)

Companies want success with merchandise, spin-offs, toys etc (Harry Potter, Disney)

Marketing is to ‘trigger engagement’

The Best Exotic Marigold Hotel doesn’t have much branding as it is not aimed at that kind of audience

Convergence has meant that features such as ‘iPlayer’ are available at any place at any time. ‘On demand’ is a way to keep audiences interested.

David Gauntlett – revise him – know facts, figures and quotes

Times have changed; different now from ‘sit-back-and-consume’ media, which has now been converted into interactional